Who I am and how I work

I'm a B2B product marketer who helps complex, technical products make sense to the people who sell and buy them.

My background in technical and creative writing, branding, and employee marketing shapes my approach to product marketing. It trained me to simplify ambiguity, translate complex systems into clear messaging, and make sure different teams are aligned. I've led product repositioning, launch readiness, and GTM strategy across the US and UK, growing from Marketing Intern to Marketing Manager at invenioLSI in under three years. My role at invenioLSI also combined demand generation and digital marketing, so I've seen how messaging performs across campaigns, search, and email.

I'm known for being highly organized and thorough. I'm known for being highly organized and thorough. In practice, that means a campaign calendar shared with every relevant team, a clear owner and deadline for each piece of content waiting on approval, and sales materials organized so Sales knows what to use and when. It's also how I keep work on schedule when plans change. And yes, I make sure everything is color-coded along the way.

That same intentionality carries into how I build my career. As an active Product Marketing Alliance member, I focus on continuous learning, whether that's completing coursework or staying ahead of how AI is reshaping GTM workflows and buyer decision-making.

When I'm not color-coding a project plan or attending a PMA webinar, I'm usually hiking, snowboarding, or researching my next adventure. I'm also into photography and finding the best local restaurants wherever I land.