B2B PRODUCT MARKETER
I turn complex technology into clear, credible go-to-market stories.
I've led GTM strategy and sales enablement for enterprise SaaS platforms across the US and Europe, bringing clarity to these efforts through my background in technical and creative writing and brand strategy. I work closely with cross-functional teams to make sure complex products are understood by the people who buy and sell them.
My Work
GTM work, from strategy to execution
Enterprise Product Repositioning & GTM Execution
Financial control and visibility for complex media content spend
Repositioned Content Financials for finance and IT buyers. Built awareness and strengthened retention across a broader SAP-aligned GTM motion. Supported $3M–$12M in active enterprise pipeline and equipped Sales with outcome-led positioning.
Enterprise Product Positioning & Sales Enablement
Procurement governance in music and media without slowing teams
Transformed a customized Procure-to-Pay solution into market-ready positioning as the product moved toward standardization. Supported a $1.25M closed deal and built a foundation for scaled GTM.
Capabilities
What I bring to Product Marketing teams
Product positioning & messaging
Go-to-market strategy
Sales enablement
Customer & market research
Cross-functional collaboration
Technical storytelling
Testimonials
What working with me is like
Marissa consistently delivers high-quality work in fast-moving environments. She adapts quickly to change, meets tight timelines, and makes a meaningful impact across marketing, sales, and branding initiatives.
Marissa's work was critical to the success of both our customers and internal stakeholders. She made a monumental impact in a short time. Her ability to learn complex systems quickly and stay ahead of timeline goals was outstanding.
Marissa is a consummate professional: thoughtful, calm, and diligent in everything she does. She takes great care in how she represents the company and consistently delivers the right message at the right time.
Marissa executes flawlessly and elevates ideas with creativity and precision. She drove measurable growth across LinkedIn and SEO while bringing insight, structure, and collaboration to every project.
Certifications
Evolving with industry trends
HubSpot Academy
Product Marketing Alliance
Ahrefs